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Elaine Adams can be reached at

Elaine Adams


Elaine Adams combines her extensive background in art history, executive administration, and finance to provide a unique and personal approach to serving artists and gallery clients. As the wife of the artist Peter Adams, she has been actively involved in various capacities in the art industry. For more than fifteen years she has been immersed in the contemporary-traditional fine art scene and is recognized as one of the country’s most dynamic and influential forces in the growing shift away from conceptual art and back to representational, figurative formats.

Mrs. Adams has served on several art committees and cultural boards, including Los Angeles County Museum of Art’s American Art Council, Pacific Asia Museum, Art Center College of Design, The Pasadena Symphony, Rymann-Carroll Foundation, and the American Society of Portrait Artists. Since 1993, as a non-paid administrator, she has held the positions of Executive Director of the historic California Art Club (established 1909), as well as Editor-in-Chief of the California Art Club Newsletter. She is a published author and lecturer on topics relating to traditional fine arts, classical art training, and California’s artistic heritage. In 1997 Mrs. Adams developed the California Art Club Gallery at The Old Mill (El Molino Viejo) in San Marino, an 1816 grist mill built by the Gabrielenos and Franciscans of Mission San Gabriel. In November of that year, Southwest Art Magazine named Elaine Adams one of the country’s “Five Most Notable Women.” Other honors include recipient of the Pasadena Arts Council’s Gold Crown Special Award in 2000 for her contributions in advancing contemporary-traditional art. In 2007 the Autry National Center awarded Mrs. Adams with the John J. Geraghty Award for the advancement of traditional fine art in the American West, and in 2014 she and Peter Adams were both granted with the Lifetime Achievement award from PleinAir Magazine.

Prior to her work in the art world, Elaine Adams studied at the University of Southern California where she received dual bachelor’s degrees in mathematics and economics. After graduation, she worked as an accounts executive for Crowell, Weedon & Co., the largest independent investment firm in the Western United States. Because of her financial background, many collectors seek her advice and counsel before acquiring contemporary-traditional fine art, as she believes collectors should view their art collections as they would any important asset.

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Matthew Segotta can be reached at

Matthew Segotta

Vice President of Strategic Development

Matthew Lawrence Segotta applies his comprehensive background in arts management and art consulting to design effective and practical communications and marketing strategies for ALFA. Segotta studied Sculpture, first under the tutelage of Master Sculptor Christopher Slatoff, and then at California State University of Long Beach (CSULB), ultimately receiving his Bachelor of Fine Arts. Segotta went on to attain his Master of Fine Arts in Interdisciplinary Arts from the University of Pennsylvania (UPENN), and remains an active alumnus as a University Entrance Interviewer for the Penn Alumni Interview Program.

As Vice-President of Strategic Development, Segotta has lead the gallery team in developing its mobile ready website, directing social media marketing, and leading the digitizing and archival process over 35,000 photographs and slides. Segotta believes that through education and dialogue he can further assist in the promotion and veneration of contemporary-traditional art.

Additionally, Segotta is an educator who has taught in both Los Angeles and Philadelphia. He is a current faculty member at Art Center College of Design, where he prepares and delivers lectures, demonstrations, and tours focused on the history, theory and practical techniques of contemporary and historic sculpture. Segotta has provided curatorial and professional consultations for several prominent southern California, Pennsylvania, and New York based institutions and “Blue Chip” artists. These accomplishments include the curation of solo and group exhibitions at Cathedral of Our Lady of the Angels, Keystone Art Space, University of Pennsylvania as well as many others. Furthermore, he has advised on the creation and installation of over 15 public monuments as well as large scale artworks exhibited at locations including the USC Fisher Museum of Art, Autry Museum of the American West, and the Whitney and Venice Biennials.

In his free time, Segotta enjoys offering his time and experience to youth based organizations including Boy Scouts of America (he is a recipient of the BSA Eagle Rank) and as a Senior Project Mentor for students at Anderson W Clark Magnet School.

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Anne Decker

Executive Assistant

Anne Decker applies her five dedicated years of experience in the corporate and public relations fields towards supporting the multi-faceted operations of American Legacy Fine Arts. As a former corporate manager with Unocal Oil Company, she oversaw the complexities of running forty-five retail outlets. In addition to her administrative skills, Anne Decker’s ability for personal communications is unsurpassed as she also worked in the public relations industry and gained the confidence of many prominent clients. She has authored and edited descriptive materials for DVD launches for the entertainment industry, as well as for numerous national and international publications, such as Redbook, Marie Claire, GQ, Men’s Health, Parents, Parenting, and USA Weekend. Anne Decker graduated with a Bachelor Degree in Communications and Public Relations from the University of The Pacific and spent a study semester abroad in Toulouse, France. As a community volunteer, she has served as Chairman of the PTA Summer Reading Program and Vice President of La Canada Junior Women’s Club.

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Irina Panasyuk can be reached at

Irina Panasyuk

Curator, Public Programs

Irina Panasyuk combines her extensive knowledge of art history with experience in mass-media public communications to create for American Legacy Fine Arts a full spectrum of public programs, which generate greater awareness and appreciation of contemporary-traditional art and provide educational and cultural enrichment opportunities for the general public.

Irina works with the ALFA team to conceptualize and implement programs and exhibitions that showcase the gallery’s master artists and their works. She also spearheads collaborations with gallery partners and individual collectors to create distinctive art events, public and private tours, and thematic exhibitions that enhance the audience’s experience, while educating about classical art forms. In addition, she conducts art research to help develop accurate and reliable provenance of historic artwork for client collections.

Irina’s extensive educational background includes a Master of Arts in Art and Curatorial Practices in the Public Sphere from the Roski School of Fine Arts in Los Angeles and a Bachelor of Arts in History, International Relations and Political Studies from Tomsk State University in Russia.  Her prior work experience in marketing and public relations includes roles as Corporate Communications Officer for large-scale investment and oil and gas companies and Media Relations Manager for the Winter Olympic Games Sochi 2014 Organizing Committee.

Irina Panasyuk is fluent in Russian and English and is proficient in Spanish.

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Beverly Chang

Public Relations Director

Beverly Chang demonstrated a love of creative and artistic pursuits at a young age. She entered college as a fine arts major, and later integrated her appreciation for art and design into a highly specialized career in promoting art. Today, she provides strategic marketing counsel to arts organizations and creative people who are looking to market their work.

She has spearheaded the marketing effort for a number of art exhibitions and events, including A Community of Angels, the largest public art exhibition ever staged in the City of Los Angeles; the California Art Club’s Annual Gold Medal Juried Exhibitions, beginning with the 94th annual exhibit held in 2005 to present; the Chinatown Art Festival; and the first juried art exhibition to be held at the Cathedral of Our Lady of the Angels in Los Angeles, Spiritual Spectrum: Paintings and Sculpture by the California Art Club. Beverly was previously affiliated with The Walt Disney Company, where she created and implemented national multi-tiered marketing campaigns for the animation art and other artwork developed at the studio and sold in art galleries around the world. She holds a master’s degree in business administration, with a dual concentration in marketing and finance, from The Wharton School of the University of Pennsylvania. In addition, she has a bachelor’s degree in journalism and public relations from the University of Southern California.

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JD Monge

Digital Marketing Consultant

ALFA believes in providing world-wide access to quality art. With this in mind, the gallery works with HM Consulting to continuously review and develop the best up-to-date strategies that will enhance the art-viewing experience of our online visitors. JD is an entrepreneur at heart. His passion for strategic thinking has developed into a diverse working background. A few of the core areas in which he has developed his expertise are in banking, fast food (corporate), human resources (staffing), and insurance. JD has a Bachelors of Arts degree in Business Economics from Azusa Pacific  University, and two Associate of Arts Degrees in Social Behavior and Humanities.  JD’s passion for strengthening business models by applying creative solutions in digital media brings innovative ideas and fresh energy into any company.

William D. Horsfall

Business Advisor & Accountant

With more than forty years experience in public and private accounting, William D. Horsfall brings to ALFA a wealth of business knowledge.  Mr. Horsfall is currently a Senior Partner of Lucas, Horsfall, Murphy & Pindroh, LLP located in Pasadena, California.  The firm’s client industries include construction, real estate development, manufacturing, distribution and professional and not-for-profit organizations.  Mr. Horsfall is a Qualified Peer Reviewer for the American Institute of Certified Public Accountants, in addition to being a Certified Valuation Analyst and a Registered Investment Advisor.  As a Member of The National Association of Certified Valuation Analysts and the American Society of Appraisers, William D. Horsfall represents a definite asset to ALFA.  Mr. Horsfall currently serves on the Board of Directors of Ameron International (a NYSE Listed Company, Pasadena, California) and the Art Center College of Design (an internationally recognized Design college in Pasadena, California).

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Trish Heckman

Graphic Designer

Trish Heckman provides the gallery with its own elegant and timeless appeal on all printed materials. As a fine art collector herself, Trish possesses a heightened sense of aesthetics, and applies this to her professional design concepts to create a unique identity for each of her clients. She has provided distinctive designs for various and significant institutions and art establishments, including the University of Southern California, the Vincent Price Gallery, California Art Club, and several Los Angeles fine art galleries. Trish majored in fine art with an emphasis on design at San Diego State University and continued to study graphic design in the graduate program at California State University, Los Angeles.

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Janie Fain

Gallery Designer

Award-winning interior designer Janie Fain created ALFA’s classically-inspired galleries to showcase the traditional fine art in refined surroundings that radiate the feel of an elegant home. As president of J.F. Interiors Inc. in South Pasadena, California, founded in 1987, Janie has designed inviting interiors for many grand homes throughout southern California – from Newport Beach to Santa Barbara – as well as Hawaii and North Carolina. She has been a featured designer in the Pasadena Showcase House of Design ten times in the last twelve years and also has participated in the Little Company of Mary Showcase House in Palos Verdes, California. Her stunning work for one showcase house was featured on the cover of the Spring 2000 issue of Traditional Homes Decorator Showhouse.

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Carlos Mostacero can be reached at

Carlos Mostacero

Art Installer

Carlos Mostacero of Art Installation Experts offers ALFA’s clients professional hanging services for artwork of any size and in any setting. Mr. Mostacero serves the southern California area and can deliver and install artwork in private homes, corporate offices and public spaces. Installations range from a single work of art to multiple groupings. Proper art installation is essential for the enjoyment, as well as security of your collection.