Image of Elaine Adams

Elaine Adams can be reached at elaineadams@americanlegacyfinearts.com

Elaine Adams

Director

Elaine Adams combines her life-long passion for the arts and her extensive background in art history, research, and writing, along with her experience in executive administration and finance, to provide a unique and personal approach to serving artists and gallery clients. As the wife of American artist Peter Adams, she has been actively involved in various capacities in the arts industry. For more than fifteen years she has been immersed in the contemporary-traditional fine art scene and is recognized as one of the country’s most dynamic and influential forces in the growing shift away from conceptual art and back to representational, figurative formats. In 2003 she founded American Legacy Fine Arts, a private art gallery specializing in curated selections of contemporary-traditional and historic works of original art. The gallery provides quality personal service to new and established art collectors from around the world. 

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Publications:
Elaine Adams is a published author and lecturer on topics relating to traditional fine arts, classical art training, and California’s arts heritage. As a writer, she has published more than 30 original articles about artists and art history, primarily for the multi-award winning California Art Club Newsletter. In addition, she had written for the national publication, Art-Talk, in her own monthly column titled Oro de California (1997-1999). In 2003 her article on Carl Rungius was published in American Art Review. She has also collaborated with New York publishers, Skira Rizzoli, serving as project manager and essayist, on the book California Light: A Century of Landscapes: Paintings of the California Art Club (2010) and the forthcoming book California Seascapes and Beach Towns: Paintings of the California Art Club (fall 2017).

Honors:
In November of 1997, Southwest Art Magazine named Elaine Adams one of the country’s “Five Most Notable Women.” The Pasadena Arts Council presented Adams with the Gold Crown Special Award in 2000 for her contributions in advancing contemporary-traditional art. In 2007 the Autry National Center awarded Mrs. Adams with the John J. Geraghty Award for the advancement of traditional fine art in the American West. In 2014 she and husband, Peter Adams, were granted the Lifetime Achievement award from PleinAir Magazine as well as the Great Art Matters Award from Laguna College of Art and Design for their work in “Communicating the Value of Representational Art.”

Community:
Adams has served on several art committees and cultural boards, including Los Angeles County Museum of Art’s American Art Council (Steering Committee), Pacific Asia Museum (Chair of the 1994 Festival of the Autumn Moon), ArtCenter College of Design (ArtCenter 100 member), Pasadena Symphony (Board of Directors), Rymann-Carroll Foundation (Board of Directors), the American Society of Portrait Artists (Board of Directors), and the California Art Club (Board of Directors). Since 1993, as a non-paid administrator, she has held the positions of Executive Director/CEO of the historic California Art Club (established 1909), as well as Editor-in-Chief of the California Art Club Newsletter.

Prior to her work in the art world, Elaine Adams studied at the University of Southern California where she received dual bachelor’s degrees in mathematics and economics. After graduation, she worked as an accounts executive for Crowell, Weedon & Co. in Los Angeles, the largest independent investment firm in the Western United States. 

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Image of Matthew Segotta

Matthew Segotta can be reached at matthew@americanlegacyfinearts.com

Matthew Segotta

Vice President of Strategic Development

Matthew Lawrence Segotta applies his comprehensive background in arts management and art consulting to design effective and practical communications and marketing strategies for ALFA. Segotta studied Sculpture, first under the tutelage of Master Sculptor Christopher Slatoff, and then at California State University of Long Beach (CSULB), ultimately receiving his Bachelor of Fine Arts. Segotta went on to attain his Master of Fine Arts in Interdisciplinary Arts from the University of Pennsylvania (UPENN), and remains an active alumnus as a University Entrance Interviewer for the Penn Alumni Interview Program. 

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As Vice-President of Strategic Development, Segotta has lead the gallery team in developing its mobile ready website, directing social media marketing, and leading the digitizing and archival process over 35,000 photographs and slides. Segotta believes that through education and dialogue he can further assist in the promotion and veneration of contemporary-traditional art.

Additionally, Segotta is an educator who has taught in both Los Angeles and Philadelphia. He is a current faculty member at Art Center College of Design, where he prepares and delivers lectures, demonstrations, and tours focused on the history, theory and practical techniques of contemporary and historic sculpture. Segotta has provided curatorial and professional consultations for several prominent southern California, Pennsylvania, and New York based institutions and “Blue Chip” artists. These accomplishments include the curation of solo and group exhibitions at Cathedral of Our Lady of the Angels, Keystone Art Space, University of Pennsylvania as well as many others. Furthermore, he has advised on the creation and installation of over 15 public monuments as well as large scale artworks exhibited at locations including the USC Fisher Museum of Art, Autry Museum of the American West, and the Whitney and Venice Biennials.

In his free time, Segotta enjoys offering his time and experience to youth based organizations including Boy Scouts of America (he is a recipient of the BSA Eagle Rank) and as a Senior Project Mentor for students at Anderson W Clark Magnet School. 

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Image of Anne Decker

Anne Decker can be reached at annedecker@americanlegacyfinearts.com

Anne Decker

Executive Assistant

Anne Decker applies her five dedicated years of experience in the corporate and public relations fields towards supporting the multi-faceted operations of American Legacy Fine Arts. As a former corporate manager with Unocal Oil Company, she oversaw the complexities of running forty-five retail outlets. In addition to her administrative skills, Anne Decker’s ability for personal communications is unsurpassed as she also worked in the public relations industry and gained the confidence of many prominent clients. She has authored and edited descriptive materials for DVD launches for the entertainment industry, as well as for numerous national and international publications, such as Redbook, Marie Claire, GQ, Men’s Health, Parents, Parenting, and USA Weekend. Anne Decker graduated with a Bachelor Degree in Communications and Public Relations from the University of The Pacific and spent a study semester abroad in Toulouse, France. As a community volunteer, she has served as Chairman of the PTA Summer Reading Program and Vice President of La Canada Junior Women’s Club.

Image of Beverly Chang

Beverly Chang can be reached at beverly@brcart.com

Beverly Chang

Public Relations Director

Beverly Chang demonstrated a love of creative and artistic pursuits at a young age. She entered college as a fine arts major, and later integrated her appreciation for art and design into a highly specialized career in promoting art. Today, she provides strategic marketing counsel to arts organizations and creative people who are looking to market their work. 

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She has spearheaded the marketing effort for a number of art exhibitions and events, including A Community of Angels, the largest public art exhibition ever staged in the City of Los Angeles; the California Art Club’s Annual Gold Medal Juried Exhibitions, beginning with the 94th annual exhibit held in 2005 to present; the Chinatown Art Festival; and the first juried art exhibition to be held at the Cathedral of Our Lady of the Angels in Los Angeles, Spiritual Spectrum: Paintings and Sculpture by the California Art Club. Beverly was previously affiliated with The Walt Disney Company, where she created and implemented national multi-tiered marketing campaigns for the animation art and other artwork developed at the studio and sold in art galleries around the world. She holds a master’s degree in business administration, with a dual concentration in marketing and finance, from The Wharton School of the University of Pennsylvania. In addition, she has a bachelor’s degree in journalism and public relations from the University of Southern California. 

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William D. Horsfall

Business Advisor & Accountant

With more than forty years experience in public and private accounting, William D. Horsfall brings to ALFA a wealth of business knowledge.  Mr. Horsfall is currently a Senior Partner of Lucas, Horsfall, Murphy & Pindroh, LLP located in Pasadena, California.  The firm’s client industries include construction, real estate development, manufacturing, distribution and professional and not-for-profit organizations.  Mr. Horsfall is a Qualified Peer Reviewer for the American Institute of Certified Public Accountants, in addition to being a Certified Valuation Analyst and a Registered Investment Advisor.  As a Member of The National Association of Certified Valuation Analysts and the American Society of Appraisers, William D. Horsfall represents a definite asset to ALFA.  Mr. Horsfall currently serves on the Board of Directors of Ameron International (a NYSE Listed Company, Pasadena, California) and the Art Center College of Design (an internationally recognized Design college in Pasadena, California).

Image of Trish Heckman

Trish Heckman can be reached at trishheckman@gmail.com

Trish Heckman

Graphic Designer

Trish Heckman provides the gallery with its own elegant and timeless appeal on all printed materials. As a fine art collector herself, Trish possesses a heightened sense of aesthetics, and applies this to her professional design concepts to create a unique identity for each of her clients. She has provided distinctive designs for various and significant institutions and art establishments, including the University of Southern California, the Vincent Price Gallery, California Art Club, and several Los Angeles fine art galleries. Trish majored in fine art with an emphasis on design at San Diego State University and continued to study graphic design in the graduate program at California State University, Los Angeles.

Image of Janie Fain

Janie Fain can be reached at jfain@sbcglobal.net

Janie Fain

Gallery Designer

Award-winning interior designer Janie Fain created ALFA’s classically-inspired galleries to showcase the traditional fine art in refined surroundings that radiate the feel of an elegant home. As president of J.F. Interiors Inc. in South Pasadena, California, founded in 1987, Janie has designed inviting interiors for many grand homes throughout southern California – from Newport Beach to Santa Barbara – as well as Hawaii and North Carolina. She has been a featured designer in the Pasadena Showcase House of Design ten times in the last twelve years and also has participated in the Little Company of Mary Showcase House in Palos Verdes, California. Her stunning work for one showcase house was featured on the cover of the Spring 2000 issue of Traditional Homes Decorator Showhouse.

Image of Carlos Mostacero

Carlos Mostacero can be reached at carlos@framenator.com

Carlos Mostacero

Art Installer

Carlos Mostacero of Art Installation Experts artinstallationexperts.com offers ALFA’s clients professional hanging services for artwork of any size and in any setting. Mr. Mostacero serves the southern California area and can deliver and install artwork in private homes, corporate offices and public spaces. Installations range from a single work of art to multiple groupings. Proper art installation is essential for the enjoyment, as well as security of your collection.